Leads Promotions
Obviously
the prize will be one of the first considerations when you begin to
develop your promotion. Choose prizes that are in some way related to
your business.
Therefore,
if you are selling women's cosmetics you do not want to offer an
all-inclusive fishing expedition as a prize. The two are just not
related. Choose a prize that your average customer would love to buy.
Remember, the goal of the promotion is to increase
sales
, so it makes sense to choose a prize that will attract people who
will have an interest in your products or services. If they don't win
it, maybe they will come back and buy one later!
